Turning a YouTube channel into a fully fledged business

Introduction

Fusion Josh is the home of football fan content across England and Europe. Run by Josh Cordeschi, the channel has built a loyal following through matchday vlogs, stadium tours, and behind-the-scenes football content.

With over 120,000 subscribers on YouTube and an engaged community across Instagram and X, Fusion Josh has grown into one of the most recognisable names in grassroots football content. 

Josh's challanges & Restrictions

Josh has spent a decade in the YouTube space, building his own channel gradually while also working as an editor on other Creators' channels. A few years ago, he made the conscious decision to focus fully on his own content.

The nature of what Josh makes - matchday vlogs, stadium tours, on-the-ground football content - is costly and time-intensive by design. He came to Nuggit looking to expand his horizons: outsourcing parts of his workload and accessing capital to fund bigger, better trips, freeing up his time to focus on what he does best.

How Nuggit Built a Plan

Football has clear seasonal trends, so planning content for the quieter periods was just as important as making the most of the biggest events. We partnered with Josh over a year ahead of the 2026 World Cup, giving him ample runway to build momentum before the tournament and the confidence to execute a stacked filming schedule across the six-week event.

We helped Josh identify the key markets to focus on in the lead-up, while experimenting with different formats. This built both audience and revenue, and created a framework brands could get behind.

What's Changed for Fusion Josh Sience joining Nuggit?

• Hired an intro editor 
• Hired a thumbnail designer 
• Has negotiated more brand deals than ever before 
• Hit record months of revenue (10x) 

A few words from the Creator