Empowering Independence for Gaming Creator, Xbox Nation

Introduction

Fletcher, the founder and main voice of Xbox Nation, created the channel as he felt the news covering Xbox console and games wasn’t at the level it needed to be. In a journalistic space full of conglomerates who own the biggest news sources and consume anything that gets close to competing, Fletcher sought out to grow his own business covering the news. Xbox Nation now sits as one of the leading sources for Xbox fans to keep up with everything and the video first focus has allowed Fletcher to reach wider audiences on YouTube.

Challenges & Restrictions

Fletcher is competing against Gaming Journalists who are part of large multi-media, multi-brand conglomerates that buy out any gaming outlet that grows too big. As Fletcher is an independent business, he has to try and keep up with the higher resources of the big fishes in the industry.
Fletcher wants to build something bigger than a 1-man band, video-first news source, he wants to compete with the biggest channels, which he already regularly outperforms with his videos.
In order to do this, he needs to become the CEO of his own business and scale his approach with a team behind the content he is making. He needs to be seen in more places than just his videos - socials, website, newsletters, short-form etc.

Fletcher was at a point where he couldn’t scale quicker with the resources he currently had. With our investment and guidance he can scale a team and business to cover Xbox news the best and rise to the top as the #1 source for all things Xbox, whilst remaining completely independent of the big fishes.

How Nuggit Built A Plan

With Nuggit, Fletcher is expanding fast, nearly doubling his monthly AdSense earnings in the first 6 months. By leveling up his camera equipment, bringing on an editor and strategy support from Nuggit, the average views have increased and several videos have gone viral thanks to the new strategies. Alongside the growth in Fletcher’s established strategy on partnering, he has since started a website, producing short-form content and grown his socials to begin his strategy of leading the Xbox conversation everywhere, not just in his videos.

What’s Changed for Them Since Joining Nuggit?

• Hired an editor
• Launched Website
• Upgraded camera equipment
• Hit 100K subscribers
• ~60% increase AdSense per month - record month of earnings in March and April
• Landed commercial deals - Eneba
• Had multiple videos exceeding 75K which before was rare.