Allowing darts phenomenon Charlie Murphy to go full-time with YouTube

Introduction

Charlie Murphy is a darts content Creator whose YouTube channel has grown into one of the most engaged communities in the sport. Built around his passion for darts and his natural on-camera personality, the channel covers product reviews, vlogs, challenges, and interactions with professional players — all delivered in a fun, lighthearted style that has resonated strongly with a dedicated audience. He is now a full-time YouTuber.

Challenges & Restrictions

Charlie was a full-time carer for his father when we approached him. He had built a successful TikTok platform playing darts and had just started a YouTube channel. We knew that there was an opportunity with Charlie as there was a clear gap in the market for a UK based darts creator. We needed to provide him with the funding in order to go full-time with the channel and also allow him to build out his incredible darts collection and setup which is a really unique angle for him. Darts is very seasonal so making sure that he has a sustainable product all year round is important, that’s where the second channel came in. 

How Nuggit Built a Plan With Them

Nuggit’s expertise was attractive to Charlie and we were one of the few providers that saw a genuine opportunity with him. We were willing for him to use funds towards moving to a full-time setup and believed in his vision. His ability to discuss ideas with us whenever he wants and also have the expertise in-house when it comes to business planning, future vision and business development was appealing. 

What’s Changed for Them Since Joining Nuggit?

Charlie was able to go full-time, upgrade his setup, hire a thumbnail designer and editor to assist with output. His ‘peak’ months were record-breaking after strong work throughout the year set him up brilliantly to take advantage when it mattered.